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David Rose

Rose is an instructor and researcher at the MIT Media Lab, and the author of the preeminent book on the Internet of Things, Enchanted Objects: Design, Human Desire, and the Internet of Things. “The history of computers has mostly been about efficiency,” Rose told The New York Times in a major three-page feature. “I think one of the things that's changing is that enchanted objects can be about adding emotion and magic to the fabric of our everyday lives and experiences.” He continues: “Our devices can be a lot simpler, and our interactions to them can be a lot simpler....These are ordinary things that have extraordinary capabilities.”

A serial entrepreneur, David Rose is the CEO at Ditto Labs and was founder and CEO at Vitality, a company that reinvented medication packaging that is now distributed by CVS and Walgreens. He also founded Ambient Devices, which embedded Internet information in objects such as lamps, mirrors, and umbrellas. He holds patents for photo sharing, interactive TV, ambient information displays, and medical devices. His work has been featured at the MoMA, and covered in Wired, The Economist, and The Colbert Report.