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Technology & Development [clear filter]
Monday, May 16
 

8:30am PDT

Doc is Dead! How Walkthroughs Changed Salesforce's Content Strategy
Customers no longer have the patience to read online help or user guides. To help customers better understand why they should use a variety of features, and renew their subscription-based apps, Salesforce conducted research to determine the content types that engaged customers most. The result—Salesforce changed its content strategy. In this session, you’ll learn: what types of interactive content we’re creating at Salesforce, why Salesforce moved to interactive content over documentation, and how a large company changed its content strategy and how customers responded.

Speakers
avatar for Gavin Austin

Gavin Austin

Principal Technical Writer, Salesforce
Gavin Austin is a Principal Technical Writer at Salesforce, where he writes everything from UI text to API developer guides. He has delivered a number of highly-rated presentations at LavaCon, WritersUA, STC Summit, Agile 2013, Intelligent Content Conference, Content Management Strategies/DITA... Read More →



Monday May 16, 2016 8:30am - 9:15am PDT
Platinum 3

9:45am PDT

44 Tips for Making Better Videos!
If you're just starting or a seasoned video creator, making better video doesn't have to be overwhelming. This session is all about tips to become better in your video creation process--44 of them! Each tip is practical, actionable, and focused toward user assistance video creators. They are highly applicable tips that cross the spectrum of planning, including recording, editing, and production. No way anyone can get through that many in one session? Challenge accepted! We will proceed at a lightning pace that will keep you on the edge of your seat, but participants will receive reminder materials to help recall all the great tips.

Speakers
avatar for Matthew Pierce

Matthew Pierce

Customer Support Manager, Instruction designer, Speaker, TechSmith Corporation
My background is instructional design and video. I lead the training and user assistance teams at TechSmith, and I have the privledge of speaking and writing a lot about video for groups like ATD, Training Magazine, eLearning Guild, and STC. Let's talk about video, engagement, YouTube... Read More →



Monday May 16, 2016 9:45am - 10:30am PDT
Platinum 1

9:45am PDT

Generating API Documentation Automatically from the Source Code
Many developers who produce application programming interfaces (APIs) prefer to generate the documentation directly from the source code. This session explores and demonstrates three commonly-used tools used for this: Doxygen for C-like APIs, Javadoc for Java APIs, and Swagger for Web Service APIs. We will cover how these tools work conceptually and describe the standard outline for API reference information, which is expected by software developers. We will also review the coding used for each tool to produce the organization of API reference information, and show examples of “pushing the limits” of these tools to include content that is more than the standard programming reference information.

Speakers
avatar for Ed Marshall

Ed Marshall

Marshall Documentation Consulting
Ed is an independent consultant technical writer and the sole proprietor of Marshall Documentation Consulting, with over 28 years in technical writing. He specializes in technical documentation for developers including APIs (application programming interfaces), SDKs (software developer’s... Read More →


Monday May 16, 2016 9:45am - 10:30am PDT
Platinum 2

1:00pm PDT

REST API Documentation Best Practices
If you work in software and haven’t documented a REST API, you may be asked to do so soon. REST APIs are growing quickly, with enterprise and finance as fast-growing categories. The job market for writers who know REST API is growing, and technical communicators can increase their marketability and value to their company by learning more about them. Come to this session to get a head start and be better prepared for what you need to know!


Monday May 16, 2016 1:00pm - 1:45pm PDT
Platinum 3

2:15pm PDT

Collaborating and Contributing in GitHub
GitHub is a popular Web-based repository for software projects (both code and documentation) and a large open source community that makes both collaboration and source control more efficient. In this session, we will learn how to set up a GitHub repository and write documentation in Markdown, plus learn about Git basics such as merges, forks, branches, and commits. We’ll also explore the social aspects of GitHub and other features (like wikis), and discuss how you can collaborate with developers to improve projects. With a live demo we will cover three ways to document projects stored in GitHub and discuss GitHub benefits.

Speakers
avatar for Nicky Bleiel

Nicky Bleiel

Watson Information Developer, IBM Watson
Nicky Bleiel is a Watson Information Developer at IBM. She is a Past President and Associate Fellow of STC. Nicky has over 20 years of experience writing and designing content for software products in the cognitive computing, tech pubs, media sales, industrial automation, simulation... Read More →



Monday May 16, 2016 2:15pm - 3:00pm PDT
Platinum 3

2:15pm PDT

Using Word to Automate and Create Your Own Tools
Writers seldom get the tools they really need. Flare or Framemaker are indispensable project tools, but ones helping individuals on a daily basis with unique requirements are less common. As a result, writers are sometimes responsible for making their own tools to reduce manual effort. Microsoft Word provides this through automation, which is not programming and requires no coding. This session introduces you to multiple automation types and techniques (including copy and paste, fields, building blocks, macros), how to select which is right for you, and how to start creating custom tools.

Speakers
avatar for Robert Delwood

Robert Delwood

Lead API Writer, kCura
Robert Delwood is a programmer, writer, and programmer-writer currently in the Chicago law community but formerly with NASA's Johnson Space Center and Microsoft. With more than 18 years experience, he's written and documented topics from Windows kernel-level device drivers and speech... Read More →


Monday May 16, 2016 2:15pm - 3:00pm PDT
Platinum 2

3:45pm PDT

Advancing DITA Authoring and Publishing Using FrameMaker
Authoring in DITA is one thing. Delivering appealing, tailored, dynamic documentation in the right formats and to the right channels to end users is another. Combine both successfully, and you not only get outstanding documentation, but also gain a great marketing instrument. In this presentation, Stefan will explore the possibilities to create and deliver modern documentation that matches today's customer expectation without breaking the budget.

Speakers
avatar for Stefan Gentz

Stefan Gentz

Global Evangelist, Technical Communication, Adobe Systems GmbH
As the Global Evangelist for Technical Communication at Adobe, Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools. Stefan is also a certified Quality Management... Read More →


Monday May 16, 2016 3:45pm - 4:30pm PDT
Grand A/B

3:45pm PDT

Improve Voiceovers with the Sound of Help
Audio can make or break a video. Most screencast videos lack body language, so your only human connection to viewers is your voice. In this session, learn simple techniques to get more out of your voice (even if you hate how it sounds on recordings). We'll share which audio issues can be easily cleaned up with editing software, offer practical tips to reduce editing time, and learn what to look for in audio hardware. For instance, the type of microphone to consider depends on more than price and how it sounds--where and how you plan to use it is important, too.

Speakers
avatar for Bryna Gleich

Bryna Gleich

Sr. Technical Writer, Blackbaud
I work at Blackbaud where we create software for nonprofit organizations. Specifically, I create user assistance for software for K-12 private schools. I create help files, videos, visual walkthroughs, web pages, UI text, user guides, and other content that is delivered via help systems... Read More →



Monday May 16, 2016 3:45pm - 4:30pm PDT
Platinum 2
 
Tuesday, May 17
 

8:30am PDT

Blurring the Lines Between ECM and CCMS
Traditionally, MarComm and TechComm scuffled over the word “content,” approaching it with different personalities, tools, budgets, departments, and sometimes perceived goals. Today, they can no longer afford this standoff. On a corporate website, any discrepancy between marketing content and technical content can undermine both organizations’ efforts to achieve their goals. In order to serve customers’ best interests, a high level of consistency is required between marketing and technical content.                                      
A content management system should allow seamless access of assets, templates, and other corporate standards across MarComm and TechComm teams. The process of creating technical content should use limited resources wisely. 

Speakers
avatar for Vivek Kumar

Vivek Kumar

Product and Engineering Manager, Adobe
Vivek Kumar heads the Product Management and Engineering for Adobe Technical Communication products. He is responsible for roadmap, strategy, partner and customer relationship and development of these products. He has been with Adobe for over 13 years and has managed several releases... Read More →


Tuesday May 17, 2016 8:30am - 9:15am PDT
Grand A/B

8:30am PDT

DevOps Docs: Fast, Great Content for the Cloud
Writing for cloud products? Great! But what does that mean for writers? Companies adopt Agile and specifically DevOps to be fast, and doc teams are expected to follow suit. Based on years of Agile experience, this session covers how doc teams can adapt and thrive in a DevOps world by writing fast, writing well, and showcasing business value. In the end, your companies will see content that drives revenue, lowers costs, and even engages customers.

Speakers
avatar for Vanessa Wilburn

Vanessa Wilburn

Program Director, Cloud Product Management, IBM
Five-year veteran in cloud computing, specifically containers and Kubernetes. My goal is to make clients successful in their cloud experiences: onboarding, trial, ongoing engagement, and expansion. I'm obsessive about helping the right audience, guiding them to the right channels... Read More →



Tuesday May 17, 2016 8:30am - 9:15am PDT
Platinum 2

9:45am PDT

Effectively Using PDF as Source
What do you do when you receive only a PDF as “source” for your project? Run with it! PDFs are more usable than many of us realize, and the PDF provider can offer better quality than they may think. Come to this session to learn about methods of extracting usable text and graphics from what’s usually considered a read-only format. We'll cover how to determine the typefaces used, how to export or extract text, how to isolate bitmap and vector artwork, and even how to determine what tool was used to create the actual source file. PDF may not be the ideal source format, but it’s definitely doable.

Speakers
avatar for Liz Roscovius

Liz Roscovius

Director of Global Communications, D2 (Documents & Design)
I started my career in visual design. Over the years, education and experience have allowed me the opportunity to expand into journalism, copywriting, marketing, advertising and, finally, project and team management. I don't have all the answers but do love helping and inspiring others... Read More →
avatar for Mike Sawyer

Mike Sawyer

Documentation Manager, Control4
Background: Over 20 years in technical communication, working and freelancing for companies big and small. BS in Communications (BYU), English minor, with some Japanese thrown in. Masters studies (USD) in Human Factors Engineering, emphasis in ergonomics. Trivia: Due to a computer... Read More →



Tuesday May 17, 2016 9:45am - 10:30am PDT
Grand C/D

9:45am PDT

Getting to the Core of Web Content Development
Websites can be confusing tangles of links, images, and text. Come learn how a Web strategy team used an innovative method for developing Web content while collaborating with subject matter experts. This case study shows how we used technical know-how, marketing, and a simple worksheet to design and develop effective Web content for promoting programs of study at a community college. We will also see how to design a content outline with a simple worksheet and learn how to gain traction with stakeholder engagement and a commercial mindset. Join us to understand our core model and see the benefits of scaling up Web content development.

Speakers
avatar for Roger Renteria

Roger Renteria

Web Content Administrator, Central New Mexico Community College



Tuesday May 17, 2016 9:45am - 10:30am PDT
Platinum 1

1:00pm PDT

Responsive Content in MadCap Flare: Create in Minutes, Not Hours
Every time someone walks into a glass door, we are reminded how important small screens are in today’s world. Creating a responsive skin is no big deal because Flare does that for you. But responsive content is another thing. How can you make sure your content is structured in a way that looks good on screens of all sizes? Enter Flare’s new Responsive Layout window pane. In this session, Jennifer will demo this new window pane, showing concrete examples of how and where it can be used to quickly create responsive content. You will also see other new Flare 12 features to help create responsive content grids, including the Stylesheet Editor.

Speakers
avatar for Jennifer Morse

Jennifer Morse

Product Evangelist, MadCap Software
As the Product Evangelist at MadCap Software, Jennifer has over 15 years of software sales experience in the technical communication and content development industry. In addition to overseeing the Product Specialist team, her focus is to promote the value of the company’s solutions... Read More →


Tuesday May 17, 2016 1:00pm - 1:45pm PDT
Grand A/B

1:00pm PDT

Writing Technical Docs like a Hacker with Jekyll
Jekyll is a popular open source tool that can be used for documentation that includes conditional filtering, single sourcing, PDF and HTML output, a robust TOC, search, context-sensitive help, collaboration, SME review, and more. With it you write primarily in Markdown, but can also use HTML or JavaScript in your content. Jekyll's architecture is flexible and customizable, utilizing your web development skills. If you work in a developer-centric shop, enjoy the freedom to code, and would like to replace proprietary help authoring tools, join us in this session to learn how Jekyll might be the solution for you.

Speakers
avatar for Tom Johnson

Tom Johnson

Technical Writer, Amazon Lab126
I currently work as a technical writer for developer documentation products at Amazon in Sunnyvale, California. I write regularly at http://idratherbewriting.com. Here are a few things I'm interested in related to #techcomm: API documentation, visual communication, findability, Jekyll... Read More →


slides html

Tuesday May 17, 2016 1:00pm - 1:45pm PDT
Platinum 3

2:15pm PDT

Let the Force of APIs Be with You: Building the Developer Experience Right
Today we live in an API economy and everything is moving into a service paradigm. Product companies are slowly gearing up to this change. With the rapid adoption of cloud computing, it’s an open war and APIs are your Lightsaber weapon. When you create an API, you invite developers to become your customers. So just as you spend the time, money and effort to provide the best user experience through user interface design, you should expend a similar effort to provide the best possible developer experience through API design.

Speakers
avatar for Nabayan Roy

Nabayan Roy

Principal Learning Experience Designer, Autodesk
Nabayan Roy is a Product Owner and Principal Learning Experience Designer at Autodesk, Singapore. Nabayan works on AutoCAD and AutoCAD Vertical product family. His interests include Agile and Lean Product Development, Product Design, Validation Techniques, User and Developer Experience... Read More →



Tuesday May 17, 2016 2:15pm - 3:00pm PDT
Platinum 2

2:15pm PDT

Up with Markdown!
Technical writers are often asked to quickly produce small sections of content for various media. Instead of using large and complex authoring tools for quick authoring tasks, you can harness the power of simplified-notation markdown to quickly and easily produce content chunks that can be exported as HTML and integrated into virtually any parent document. It's fast, easy, and even kind of fun! Join us to learn what markdown is, how simplified syntax works, the available tools, and how markdown can help you be more productive.

Speakers

Tuesday May 17, 2016 2:15pm - 3:00pm PDT
Platinum 3

3:45pm PDT

Editing Tons of Text? RegEx to the Rescue!
Do you face a daunting editing task, possibly editing a few lines in hundreds or thousands of files? Do you want to update the value for a property in multiple files? Regular expressions (RegEx) can help. Regular expressions are powerful search patterns that exceed what is possible with a basic search. In this session, you will learn common patterns that dramatically decrease the time spent on tedious text maintenance tasks. If you wished for a smarter find and replace or do repetitive text editing for days or weeks, then this presentation is for you.

Speakers
avatar for Eric Cressey

Eric Cressey

Senior UX Content Writer, Symantec
I write API documentation for Website Security products at Symantec. When I'm not doing that, I'm writing content for our web products and working on features for our API portal. I love talking about the latest tools and techniques for API documentation and I enjoy dabbling in code... Read More →



Tuesday May 17, 2016 3:45pm - 4:30pm PDT
Platinum 1

3:45pm PDT

How Do I Pick the Right Tool for Me?
So many tools and messages from so many vendors. One size does not fit all and one solution is not right for everyone! How do you find the right one for you? No one answer is the right answer for everyone. It depends on staff, resources, skills, and even company culture. In this session, Liz will share strategies, benchmarks, and questions that she has used (and seen used) over the years, so you will have something to help you choose the tool that’s best for you, your company, and your situation.

Speakers
avatar for Elizabeth Fraley

Elizabeth Fraley

CEO, Single-Sourcing Solutions
Liz Fraley, Single-Sourcing Solutions, is a serial entrepreneur. She's founded two companies, sits on the boards of three non-profits, and is constantly coming up with new ways to share knowledge in the technical communications and content industries. She has worked in high-tech and... Read More →



Tuesday May 17, 2016 3:45pm - 4:30pm PDT
Platinum 2
 
Wednesday, May 18
 

8:30am PDT

Automate Release Notes for Quick and Accurate Results
Time to market is a key differentiator for a company’s success. With Agile methodology and continuous delivery approach in software development, there is less time to write release documentation. To keep up, we must look for opportunities to automate wherever we can, including Release Notes. In this session, we will discuss a solution developed by our technical publications team that allows writers to capture feature and defect information from a defect tracking system and then quickly publish online, wiki-based Release Notes while ensuring technical accuracy and style compliance. This system allows users to access complete, quality content with short notice on the release date.

Speakers
avatar for Tanya Ivanova

Tanya Ivanova

Senior Manager, Technical Publications, Genesys
With over 15 years of experience in technical writing for software companies, I am currently a Senior Manager with the Technical Publications department at Genesys. I have lead the initiative for automating production of Release Notes at Genesys, from creating the solution architecture... Read More →



Wednesday May 18, 2016 8:30am - 9:15am PDT
Platinum 1

8:30am PDT

Power to the People: Targeted Content through Dynamic Filters
In this always on, always connected world, consumers expect content that is not only optimized for their device, but also optimized for their needs. These expectations add to the ever-present need for technical communicators to deliver more: the right content, on the right device, at the right time. In this session, you will discover how to impress and empower your customers by providing content that can be filtered down to fit their specific needs.

Speakers
avatar for Dustin Vaughn

Dustin Vaughn

Solutions Consulting Manager, Adobe
Dustin Vaughn is a Solutions Consulting Manager at Adobe who manages a team of experts in Adobe's Technical Communication and eLearning products. Dustin has over 10 years of industry experience and has served as a panelist, speaker, and Adobe representative at various conferences... Read More →


Wednesday May 18, 2016 8:30am - 9:15am PDT
Grand C/D

9:45am PDT

Programming Language Storytime
You don't need to write code to be able to read it! "Digging into" the code is often the best way to extract information when we write software documentation, but the idea of reading all that code can be daunting. A few simple tricks and an understanding of the patterns involved can get you started reading code to answer your questions. This session will examine open-source applications in some of the most common programming languages: Java, JavaScript, C, C#, PHP, Python, Ruby, and Perl. It is particularly helpful for writers who work with API documentation.

Speakers
avatar for Sarah Kiniry

Sarah Kiniry

Technical Writer II, cPanel, Inc.
Sarah Kiniry is a Technical Writer for cPanel, Inc., a web hosting software company. In this role, she provides full documentation support for an Agile development team, as well as participating in content strategy and other initiatives for the company as a whole. In a past life... Read More →



Wednesday May 18, 2016 9:45am - 10:30am PDT
Platinum 1

9:45am PDT

The Making of a Learning Platform: Designing Addictive, User-Centric Content

Take a behind-the-scenes look at the development of a new learning platform. Trailhead, created by Salesforce, has become popular due to its innovative approach to learning. Its features include learning paths, modular content, interactive challenges, gamification, social rewards, and integration of content with learning objectives and assessment. Trailhead draws on fundamental principles of learning theory and user-centric design, to make learning easy and enjoyable. Attendees will learn concepts and best practices for enhancing the effectiveness of any instructional content, regardless of its audience and format.


Speakers

Wednesday May 18, 2016 9:45am - 10:30am PDT
Grand A/B