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Keynote [clear filter]
Sunday, May 15
 

5:30pm PDT

Opening Keynote: The New Vanguard for Business: Connectivity, Design, and the Internet of Things
Limited Capacity seats available

The Internet of Things is the hottest topic of the moment—a shift predicted to be as momentous as the impact of the internet itself. The internet has allowed us to share ideas and data largely input by humans. What about a world where data from objects as diverse as umbrellas, fridges, and gas tanks all flows through the internet? We are truly at the frontier of a new, hyper-connected future: and MIT Media Lab’s David Rose is our guide.

Author of the first major book on the subject, David Rose is bringing the inevitable takeover of the Internet of Things to the forefront of public consciousness. If you own a business, if your company makes a product, if you are involved in manufacturing, supply chain management, environmental monitoring, transport, retail, healthcare, urban planning, architecture, design—literally any industry—your sector will be affected. In this mind-opening talk, Rose explains how to get in on the ground floor of the Internet of Things or, as it’s known in the manufacturing sector, Industry 4.0 (the fourth industrial revolution). He describes how products are poised to become services, and how we will be creating new user experiences, not new technology. Instead of staring at our iPhone screens, we will be surrounded by simple and user-friendly objects that respond to our needs, come to know us, and learn to think on our behalf. How can you embed connectivity and productivity into your product? It’s time to revolutionize the way your company thinks about technology, design, and making money. 

Speakers
avatar for David Rose

David Rose

Author and Speaker
Rose is an instructor and researcher at the MIT Media Lab, and the author of the preeminent book on the Internet of Things, Enchanted Objects: Design, Human Desire, and the Internet of Things. “The history of computers has mostly been about efficiency,” Rose told The New York... Read More →


Sunday May 15, 2016 5:30pm - 6:45pm PDT
Platinum Ballroom Anaheim Marriott
 
Wednesday, May 18
 

11:00am PDT

Closing Keynote: Publish or Perish: How to Win the Hearts, Minds, and Wallets of Next Generation Consumers with Content Marketing

Today’s consumers have gotten really good at two things: avoiding advertising and making better-informed purchase decisions. And because everyone is a publisher, media company, and content creator today, the smartest CMOs are now shifting their core strategy away from advertising as we know it—and towards content marketing. Increasingly, technical communicators are being asked to repurpose their information-rich content for the unified customer experience. 

In this presentation, David will examine the changing media landscape, look at the intersection of technology and storytelling, and share insights on how the most effective brands and marketers use a combination of the two to reinvent the way they are engaging with their audiences through the next generation of content. David will also discuss his unique three Cs strategy focused on content, community, and commerce. You’ll hear how to develop a content strategy and creative, the value of working with influencers, examples of distribution strategies, how to get started, how to sell the ideas internally, and how to measure ROI. 

 


Speakers
avatar for David Beebe

David Beebe

Vice President, Global Creative + Content Marketing, Marriott International
David Beebe is a digital media executive, content marketing leader, and producer whose innovative work has received two Emmy awards. Known as a change agent, Beebe has a proven track record of winning the hearts, minds, and wallets of consumers with industry disrupting content studios.Currently... Read More →


Wednesday May 18, 2016 11:00am - 12:15pm PDT
Grand Ballroom Anaheim Marriott