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Monday, May 16 • 8:30am - 9:15am
Metrics that Matter: Making the Business Case that Documentation has Value

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We agree there is value in documentation but have been challenged at times to "prove it." Come to this session and learn to present to groups including sales, support, service, IT, engineering, QA/testing, manufacturing, HR, training, finance, marketing, and every other business unit in your organization. Once managers and executives understand how important documentation is to them internally, we'll help you show how documentation drives sales and generates corporate revenue. Does documentation have business value? You bet. We'll help you tell the story with solid metrics, compelling logic, and the ability to clearly "prove it" to anyone.

avatar for Bernard Aschwanden

Bernard Aschwanden

President, Publishing Smarter
Bernard helps companies generate more revenue by solving documentation-based content creation, management, and distribution problems. Once content is delivered, he helps socialize the message, understand and act on feedback, and improve the process and workflow. He is the founder... Read More →

Christopher Ward

Strategy developer, Webworks
Christopher specializes in helping teams accomplish big things by better departmental processes with overall company strategies. Christopher’s experience in strategy development began as an Analyst for U.S. Army Intelligence and then later moved in to the corporate world when working... Read More →

Monday May 16, 2016 8:30am - 9:15am PDT
Grand C/D