STC Summit 2016

What can we do to help our customers sort through the sea of information available to them? How can they find that focused nugget of content that will help them complete their task at hand, solve a nagging problem, or make a purchasing decision? How do we ensure that an optimized customer journey and reduced customer effort are attained throughout customers’ content experience? Taxonomy drives faceted search, making search simple and effective, and increases chances to find answers on the first try. Fortunately, the standards and tools supporting semantic faceted search is now within reach. In this session, Joe Gelb will discuss the importance of a corporate taxonomy, outline the process for defining and testing it, and demonstrate its crucial role within dynamic publishing platforms, delivering focused content across all customer touchpoints.