STC Summit 2016

Documentation teams are constantly asked to increase efficiency in content development, translation, and maintenance. We all know that budgets are not increasing. In fact, more than 70% of our survey respondents said that they are not. Many of us have to face a reduction in headcount as well. At the same time, the demands on today's technical communicator are ever increasing. On an average, a tech comm professional is working with more than four languages and cater to a plethora of devices and formats. So there is extreme pressure on us to our jobs more efficiently. This session emphasizes three basic levers of technical communication, which if exercised in tandem can bring huge benefits to the business:                
* *Lean content creation: Data-driven prioritization can help content authors to do more with less.
* Closing the feedback loop: Follow the Create - Measure - Learn cycle and fix the burning issues to enjoy higher ratings.
* Engaging the end users: Showing some empathy toward the most important participant in the value chain works wonders.