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Tuesday, May 17 • 8:30am - 9:15am
Blurring the Lines Between ECM and CCMS

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Traditionally, MarComm and TechComm scuffled over the word “content,” approaching it with different personalities, tools, budgets, departments, and sometimes perceived goals. Today, they can no longer afford this standoff. On a corporate website, any discrepancy between marketing content and technical content can undermine both organizations’ efforts to achieve their goals. In order to serve customers’ best interests, a high level of consistency is required between marketing and technical content.                                      
A content management system should allow seamless access of assets, templates, and other corporate standards across MarComm and TechComm teams. The process of creating technical content should use limited resources wisely. 

avatar for Vivek Kumar

Vivek Kumar

Product and Engineering Manager, Adobe
Vivek Kumar heads the Product Management and Engineering for Adobe Technical Communication products. He is responsible for roadmap, strategy, partner and customer relationship and development of these products. He has been with Adobe for over 13 years and has managed several releases... Read More →

Tuesday May 17, 2016 8:30am - 9:15am PDT
Grand A/B