STC Summit 2016

Traditionally, MarComm and TechComm scuffled over the word “content,” approaching it with different personalities, tools, budgets, departments, and sometimes perceived goals. Today, they can no longer afford this standoff. On a corporate website, any discrepancy between marketing content and technical content can undermine both organizations’ efforts to achieve their goals. In order to serve customers’ best interests, a high level of consistency is required between marketing and technical content.                                      
A content management system should allow seamless access of assets, templates, and other corporate standards across MarComm and TechComm teams. The process of creating technical content should use limited resources wisely.