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Monday, May 16 • 2:15pm - 3:00pm
Rise of the Planet of the Apps

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As content consumption is shifting from desktops and laptops to tablets and smartphones, a number of organizations are publishing their technical content for mobile devices to deliver content anywhere, anytime for their customers. Most organizations have adopted responsive design that enables technical authors to port technical help to mobile devices. Though it is a good first step in the right direction, it is not enough to cater to the fastest growing trend in the tech comm industry.                                                            
With close to 60% of organizations publishing content for mobile devices, technical authors need better means to engage users. A content centric mobile app is the next step that will foster more user engagement and increased content readership. In this presentation, Abhishek Jain, Product Manager at Adobe Systems, will share some real world use cases where mobile apps added immense value. In addition, he will cover some interesting ways to create apps with almost no technical knowhow.

Speakers
avatar for Abhishek Jain

Abhishek Jain

Product Manager, Adobe
Abhishek Jain is Product Manager at Adobe Systems, India, where he manages the Technical Communication line of products (FrameMaker, RoboHelp and Technical Communication Suite). He is responsible for product strategy and roadmap, partner ecosystem management, and customer relationship. Prior to Adobe, he worked as a Product Manager at Winshuttle, where he managed the Enterprise suite of products.



Monday May 16, 2016 2:15pm - 3:00pm
Grand A/B

Attendees (29)