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Tuesday, May 17 • 8:30am - 9:15am
The Internet of [Other Language] Things: Supporting the Inevitable

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As new markets come online with their connected devices and older international markets increase their spend on new products and services, “things” that aren’t multilingual, or don’t function in a user’s (aka “customer’s”) language, or break when translated - will become a critical problem for your organization.                                                                
This session will be a facilitated audience discussion about the trends and issues surrounding the development and support of connected products and their documentation used by customers who speak other languages. What are the most common translation mistakes and their impact? When is machine translation “good enough” and for which use-case is it appropriate? How to best manage the ripple-effect when source content changes? How do you  balance a global voice with a local feel? The session will be made up of open questions, open answers, and live polls. Using your phone’s browser, you will be able to both share your insights and learn from the wisdom of the STC crowd. Space is limited, so register early. 

This will be an interactive discussion where you'll be participating by going to www.sli.do on your phone and then entering the event code #stc2016 in the JOIN EVENT box. Alternatively you can just go to this permalink on any browser https://www.sli.do/xakx5bos

TO VIEW THE PRESENTATION CLICK HERE: https://prezi.com/embed/wgt7zosxflf4/ 


Speakers
avatar for Greg Rosner

Greg Rosner

VP Customer Solutions, LingPerfect
"There is no such thing as a digital strategy anymore. Just strategy in a digital world." - Alia Kemet, IKEA | I’ve spent the last 20 years helping global businesses like GE, FedEx, HomeAway, and Kayak, create and maintain their global content strategy with a focus on setting up efficient translation processes. I believe there is only one language - the language of your customer, and all translation efforts should be designed around great... Read More →


Tuesday May 17, 2016 8:30am - 9:15am
Grand E

Attendees (24)