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Monday, May 16 • 8:30am - 9:15am
Doc is Dead! How Walkthroughs Changed Salesforce's Content Strategy

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Customers no longer have the patience to read online help or user guides. To help customers better understand why they should use a variety of features, and renew their subscription-based apps, Salesforce conducted research to determine the content types that engaged customers most. The result—Salesforce changed its content strategy. In this session, you’ll learn: what types of interactive content we’re creating at Salesforce, why Salesforce moved to interactive content over documentation, and how a large company changed its content strategy and how customers responded.

Speakers
avatar for Gavin Austin

Gavin Austin

Principal Technical Writer, Salesforce
Gavin Austin is a Principal Technical Writer at Salesforce, where he writes everything from UI text to API developer guides. He has delivered a number of highly-rated presentations at LavaCon, WritersUA, STC Summit, Agile 2013, Intelligent Content Conference, Content Management Strategies/DITA... Read More →



Monday May 16, 2016 8:30am - 9:15am
Platinum 3

Attendees (69)