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Monday, May 16 • 8:30am - 9:15am
Doc is Dead! How Walkthroughs Changed Salesforce's Content Strategy

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Customers no longer have the patience to read online help or user guides. To help customers better understand why they should use a variety of features, and renew their subscription-based apps, Salesforce conducted research to determine the content types that engaged customers most. The result—Salesforce changed its content strategy. In this session, you’ll learn: what types of interactive content we’re creating at Salesforce, why Salesforce moved to interactive content over documentation, and how a large company changed its content strategy and how customers responded.

Speakers
avatar for Gavin Austin

Gavin Austin

Principal Technical Writer, Salesforce
At Salesforce, Gavin Austin writes everything from UI text to API developer guides. Since 2008, he has delivered a number of highly-rated presentations at Writers UA, STC Summits, Agile2013, Intelligent Content Conference, Blue Shield of California, and San Francisco State University.



Monday May 16, 2016 8:30am - 9:15am
Platinum 3

Attendees (70)