Ask yourself, “Are you strategic?” Strategic thinking is the combination of innovation, strategy planning, and operational planning. This session will explore the value of strategic thinking and why it is so valuable to an organization. Communication professionals are ideal candidates who think strategically within their organizations because they have that rare combination knowledge about both their audience/customer (external) and their organization (internal). We will examine both the research and strategy phases of strategic thinking, which further illustrate why communicators make good strategic thinkers.
