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Tuesday, May 17 • 1:00pm - 1:45pm
The Attention-Comprehension Gap: An Integrated Approach to Usability Testing and Design

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Join us to explore the idea of the attention-comprehension gap, which is an approach to information design that focuses on creating a balance between drawing user attention to specific content and their comprehension of that content. The objective is to present a new approach to usability testing and design that allows technical communicators to create materials that draw and hold the user's attention while conveying information effectively and easily understood. We will introduce how to create methods of assessing usability based on balancing these aspects of gaining user attention and assuring comprehension of information in a way that facilitates the effective design of different materials.

Speakers
avatar for Kirk St. Amant

Kirk St. Amant

Professor, East Carolina University and University of Limerick
Kirk St.Amant is a Professor of Technical and Professional Communication and of International Studies at East Carolina University and an Adjunct Professor of International Health and Medical Communication at the University of Limerick, Ireland. He researches international and intercultural communication as it relates to online media (particularly the globalization of online education) and medical communication in international contexts. He has... Read More →



Tuesday May 17, 2016 1:00pm - 1:45pm
Grand C/D

Attendees (81)