Websites can be confusing tangles of links, images, and text. Come learn how a Web strategy team used an innovative method for developing Web content while collaborating with subject matter experts. This case study shows how we used technical know-how, marketing, and a simple worksheet to design and develop effective Web content for promoting programs of study at a community college. We will also see how to design a content outline with a simple worksheet and learn how to gain traction with stakeholder engagement and a commercial mindset. Join us to understand our core model and see the benefits of scaling up Web content development.
