Ninety million Americans lack health literacy skills to productively participate and engage in their own health care.Technical communicators are adept at producing and designing information to be understood by specific, targeted audiences like this. So the question becomes, how do we participate to meet the growing need for health communication specialists? We can apply our knowledge of user experience to patient education in patient experience design (PXD), which is explained in this presentation. Join us to learn how PXD developed, what it is, and strategies for how technical communicators can use this approach to move into health communication and patient education careers.