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Tuesday, May 17 • 2:15pm - 3:00pm
Where Does User Documentation Fit into Content Marketing?

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Content marketing is an approach to marketing--especially business-to-business marketing--which provides “relevant” content to a potential customer instead of traditional promotion materials. It is an approach that has seen remarkable growth over the past decade. This presentation discusses where technical content, such as user documentation, fits into this approach. Understanding and using this approach provides another avenue for technical writers to establish their importance in organizations, and allows organizations to better utilize the valuable information that technical writers create.

avatar for Clinton Lanier

Clinton Lanier

Assistant Professor, New Mexico State University
Web Design and Development, Social Media and Content Marketing, and User Assistance

Tuesday May 17, 2016 2:15pm - 3:00pm PDT
Grand C/D