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Monday, May 16 • 8:30am - 9:15am
Influence the User Experience Beyond Creating Content

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You have created a content strategy targeted at specific users and their unique needs. You have helped improve your products through usability testing. How else can you make a difference? Influence the overall user experience of your product. As a content developer, you are uniquely situated to see the whole picture and individual improvements and features. In this session, learn how to use your position and understanding of user needs to ensure the success of new features or changes to existing ones. Become a user advocate with your knowledge, confidence, and simple tools (such user profiles and journey maps).

Speakers
avatar for Michelle Gardner

Michelle Gardner

Information Developer, Micro Focus
I'm passionate about improving user experience and providing excellent user-focused content. I have been a technical writer, promotional writer, marketing manager, product manager, sales representative, and customer advocate. As an Information Developer at Micro Focus, I combine my varied experience to develop a targeted content strategy that aligns with the product's user profiles. I also mentor my colleagues for DIY usability testing. I run a... Read More →



Monday May 16, 2016 8:30am - 9:15am
Platinum 2

Attendees (78)