STC Summit 2016

Companies are striving for a friendly tone with their content and also taking it to other cultures. Those two content goals seem to be at odds, but they don’t have to be. How do you reconcile more casual writing for content that will be translated into other languages? In this talk, we’ll use a metaphor to look at how to build quality content experiences for all users so they have the best possible experience, regardless of their language. We’ll also cover some pitfalls to watch for and tactics for creating friendly English for good translations.